Happier Clients,
More Referrals.

Serve clients and get referred to your clients’ friends. Independent professionals of all types use Prefer to get, manage, and delight clients.

Not a Service Professional?

Hello, New York City

Prefer is available for NYC professionals.

Elsewhere

Be notified when Prefer launches in your city.

Grow Your Business the Small-World Way

Prefer helps clients sing your praises! Invite clients to book and recommend you on Prefer for a stream of referrals to their friends.

Your relationships. Your business. Your terms.

No more bidding for clients, commoditizing algorithms, or anonymous 3.5 star reviews. Great careers are built on strong relationships.

Better Service for Your Clients, Less Hassle for You

Offer online bookings and payments for your clients. Less busy work for you, so you can focus on what matters most.

Our Mission

We empower service professionals and clients to find each other and work together. We long for the sensation of living in a small town, where relationships and reputations are paramount and everyone you work with is referred by friends. We want it back.

“By tapping into your address book, Prefer lets you recommend trusted service providers to friends and family.”

This Startup Wants To Be The Antidote To Exploitive On-Demand Platforms

“Instead of star ratings, you can find your next dog walker, or babysitter with recommendations from friends.”

This app wants to bring a personal touch to the gig economy

“Prefer thinks it can be different by focusing on recommendations between friends.”

Benchmark Investor Scott Belsky's Startup Prefer Shares Your Experts With Friends

“Prefer will become users’ go-to source for every professional with whom people have a close relationship.”

With Series A funding from Benchmark, Prefer takes the wraps off its new marketplace

“The goal is to give users access to reviews from people they trust”

This Startup Wants to Help You Find Masseuses Through Your Friends

Hello, New York City

Prefer is available for NYC professionals.

Elsewhere

Be notified when Prefer launches in your city.